Sped up digital brochure publishing by 80%
An AI-powered backoffice tool that transforms print brochures into digital brochures in minutes.
Challenge
What's the challenge?
Hubo, one of Belgium’s leading DIY retailers, regularly publishes promotional brochures featuring selected products from their online store. However, preparing these brochures was a highly manual and time-consuming task for the e-commerce team.
Each product had to be individually looked up in the webshop, cropped and positioned for the layout, and manually linked to the correct product URL. The process was repetitive, error-prone, and often led to frustration among team members, especially under tight publishing deadlines.
Each product had to be individually looked up in the webshop, cropped and positioned for the layout, and manually linked to the correct product URL. The process was repetitive, error-prone, and often led to frustration among team members, especially under tight publishing deadlines.
Process
How did we help?
We built a custom backoffice application that transforms a printed brochure into an interactive, annotated Publitas brochure.
Once the print brochure is uploaded, our AI-powered backend automatically detects products and identifies their positions on the page.
It then adds the corresponding webshop URLs to each detected product area. The result is sent to Publitas for final review.
After a quick check and some final tweaks, the brochure is ready for publication and distribution to Hubo’s customers.
Process
How does it work?
We built a custom backoffice application that transforms a printed brochure into an interactive, annotated Publitas brochure.
Once the print brochure is uploaded, our AI-powered backend automatically detects products and identifies their positions on the page.
It then adds the corresponding webshop URLs to each detected product area. The result is sent to Publitas for final review.
After a quick check and some final tweaks, the brochure is ready for publication and distribution to Hubo’s customers.
Solution
What's the impact?
By automating the most repetitive parts of the brochure publishing process, our backoffice application helped Hubo’s e-commerce team work 80% faster compared to the manual workflow.
This speed-up helped them to:
This speed-up helped them to:
- Get the brochures out faster
- Drastically reduced friction of the workflow
- More time to focus on creative work
"The publishing tool takes care of the heavy lifting in our workflow. We just review and fine-tune the output. It frees up our team to focus on content and strategy, instead of repetitive manual tasks."
